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When a publishing house creates the cover for a new literary book or a new edition of a classic, or when it designs a packaging, delivering an attractive design is not the only factor to be taken into account. It is equally important to make sure that these ideas can be properly executed by combining […]

In order to learn how to appreciate the importance of paper in a graphic project, designers must be totally conversant with this material’s technical and aesthetic characteristics. For this reason, centres or schools that provide training and qualifications for these professionals must strive to address the main substrates in the publishing and packaging sectors. One […]

In a graphic designer’s creative process, one of the factors that comes into play is the material that you use to represent the values behind a specific project. Wladimir Marnich is a designer who works mainly with paper, besides being the brains behind the most important Guarro Casas projects, and who uses the company’s materials […]

There are many manufacturers and distributors in the paper industry, so we may encounter differences in the way that each one of them presents prices and sizes. This difference also occurs depending on the market for which the material is intended.  If the paper is for the graphic sector, it is normally sold by the […]

Paper is the star of myriad publishing and packaging projects and copywriters have certain mechanical and aesthetic needs that the producers of this material must be aware of in order to adapt to the existing absolute customisation trends. Therefore, working shoulder to shoulder with designers is indispensable. Otzarreta Think & Make is a creative agency […]

Deluxe packaging is a sector characterised by highly specific physical and mechanical requirements, meaning that the perfect combination of design and functionality is of the essence. Moreover, there are two clearly distinct markets: flexible packaging, with more ephemeral needs, mainly for perfumery and cosmetics; and rigid packaging, used for more longer-term product storage (such as […]

One of the visual factors par excellence that entice us to choose a certain container or publishing product is its colour: some hues convey warmth, others are more impactful due to their intensity, we like certain colours more or less depending on our visual education, etc. For this reason, when we plan a project, it […]

As we saw in the previous post about offset, there is a second technique related to this type of paper processing: digital printing, which can be applied in two formats, by means of liquid ink (HP Indigo) or dry toner (generally supplied by Ricoh, Kodak, Xerox or Konica Minolta). Compared to offset, it permits short […]

Printing is the most widespread processing technique, since it is very common in all kinds of papers. However, if we want to achieve a proper and highly-detailed finish using premium materials it is essential to take certain process details into account. First of all, it is important to point out that not all types of […]

In the previous post we talked about hot-stamping as one of the most common techniques in paper processing. Another one of the most commonly-used methods for personalising publishing and packaging projects is screen-printing. As in the case addressed above, it is important to know first of all what this operation consists of in order to […]